“Culture” is defined as the ideas, customs and social behaviours of a particular people or society. In organisations, culture encompasses the ideas, customs and beliefs that shape how people work together. Culture is made by people and is a defining factor in determining if they stay and, ultimately, what kind of talent you can attract.
The best cultures have a high degree of safety but safe here does not mean boring! It means an environment where individuals can be themselves and bring their whole range of thinking and creativity to work. Organisations with strong cultures are more innovative and better able to cope with adversity because they have the best talent.