Although contracts document a consensual commercial relationship between two parties working together to achieve common or overlapping business goals, they are also enforceable legal instruments that can have potentially devastating effects on businesses due to the imposition of liability.
The legal and business personnel involved in the negotiation need to deal with this contradiction, and find a balance between achieving commercial objectives and safeguarding against legal risk. For repetitive contracts, an intelligent use of playbooks can help address some of the pain points in this process.